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How can pursuing a blockchain course accelerate your career?
This is a sponsored post from Simplilearn. A blockchain consists of blocks, which is a growing list of records, that are linked using cryptography. When it comes to digital currency, blockchain...
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Facebook’s Libra: Concerns, interests, benefits, and experts’ reactions
Facebook unveiled its plans for Libra, the new cryptocurrency that could change the future of global payments. Here’s everything you need to know about it. Facebook has rolled out its ambitious plans...
View ArticleAdLedger report: OTT has a problem with ad fraud
It shouldn’t come as a surprise, but a new white paper from non-profit consortium AdLedger shows that the Over-the-Top (OTT) ecosystem is ripe with ad fraud. The “Fraud in OTT Special Report”...
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14 companies using blockchain in advertising in 2019
When the first ad exchange launched, when the first true programmatic campaign launched, and when the first video ad launched — people took notice. Yet many had their doubts. Blockchain in advertising...
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Deloitte unveils ‘Blockchain in a Box’ to demonstrate uses
“Blockchain” could win the award for most-hyped buzzword, so consulting firm Deloitte has introduced a “Blockchain in a Box” (BIAB) to help marketers and others undertake a more visible demonstration...
View ArticleGartner Hype Report 2019 highlights CDPs, AI, Blockchain for Ads and...
Research firm Gartner is out today with its latest Hype Cycle for Digital Marketing and Advertising 2019 report [for a fee, or for Gartner clients], pointing to four emerging trends that it says will...
View ArticleNew blockchain guide by IAB Tech Lab anticipates shared ledger specs in 2020
30-second summary: IAB Tech Lab launches new guide, intended to help organizations assess blockchain for various kinds of ad-related shared ledger solutions, such as measurement, reconciliation,...
View ArticleWhy football clubs must use emerging technology to keep in the game
30-second summary: 99% of a football club’s audience now sits outside of the stadium experience Younger fans consume football content differently Football clubs must embrace emerging technology to...
View ArticleMarketing in 2021: The impact of blockchain on CX
30-second summary: Blockchain solutions are fast becoming mainstream in marketing, helping to eradicate advertising fraud that typically plagues the sector and proving their value in overcoming data...
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Rethinking engagement and customer retention with Web3
First, take a deep breath. No matter where you are in your Web3 journey, the era itself is just beginning. Google tells us so. Just do a Google Trends search between the popularity of “Twitter” and...
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